Advanced Selling – A Customer-Centric Selling Approach



  • Early bird: USD850 (MYR3,390)/pax
  • Regular: USD950 (MYR3,750)/pax
  • Groups of 3 or more: USD850 (MYR3,390)/pax

* Prices subjected to local government tax

Venue/Platform: Online live via LNS Connect™
For more info: Email Program Inquiry
Download Brochure: Advanced Selling 2021
Registration Closing Dates
Early Bird: 1 Feb 2021
Regular & Group: 15 Feb 2021

About the Program

We often ask the question, what differentiates a high-performance sales professional from a good sales professional? Frequently, the answers we get doesn’t sway far from the following:

From the healthcare professional’s perspective, high-performance sales professionals

  • Deeply and truly care about their problems, not just trying to sell or ask questions for the sake of asking
  • Know what’s going on in the market
  • Can relate to their needs
  • Know his products well and does not put down the competitors

From sales managers’ perspective, high-performance sales professionals

  • Are motivated and self-driven
  • Know the territory and customers well
  • Know how to manage resources effectively
  • Are a team player

For a sales professional, lacking any of the above abilities would mean missing the opportunity to maximize your performance.


This program focuses on the skills and important structure needed in a sales call which helps to obtain a successful customer-focused engagement, a better understanding of customer’s needs, value articulation, and ultimately close the deal.

In this workshop, you will learn:

  • What are winning mindsets
  • How to develop insights to gain a competitive advantage
  • How to identify must-win accounts
  • How to develop a structured approach to understand customer insights
  • How to probe beyond product needs
  • How to create strategic and effective call planning
  • When and how to close confidently
  • How to maximize revenue by cross-selling and up-selling


Advanced Selling program helps you to:

  • Optimize resource deployment
  • Create a competitive advantage by building a sales culture that is aligned with customer needs
  • Build a profound and trust-based relationship with key customers
  • Develop long-term customer partnership by moving to a customer-centric approach

Who should attend

  • Sales professionals (> 2 years of sales experience)
  • Sales managers
  • Marketers

Training Facilitator

Unable to locate Global Block
Unable to locate Global Block


Bookings are closed for this event.

LNS Training Terms & Conditions

  • Registration for the program operates on a first-come-first-served basis.
  • Submission of the program registration form via the website, along with the payment confirmation, would be deemed as confirmed registration.

    If you have any further questions, please email us at