Clinical Based Selling



  • Early bird: USD430 (RM1,690)/pax
  • Regular: USD480 (RM1,890)/pax
  • Groups of 3 or more: USD430 (RM1,690)/pax

* Prices subjected to local government tax

Venue/Platform: Online live via Zoom or WebEx
For more info: Email Program Inquiry
HRDF Claimable: Yes
Download Brochure: Clinical Based Selling 2021
Registration Closing Dates
Early Bird: 15 Mar 2021
Regular & Group: 15 Apr 2021

About the Program

One of the common challenges faced by salespeople is performing critical and judicious appraisal of a clinical study and presenting it professionally and confidently to healthcare professionals.

Sales personnel sometimes shy away from using clinical studies for many reasons, from being unfamiliar and unaccustomed with the technical aspects (e.g. terminologies, study design, data interpretation, and findings) to the soft skill aspects (e.g. selling persuasively with reprints and data). Even if a salesperson attempts to present clinical studies to healthcare professionals, often it is a struggle to translate the statistical significance into clinical significance for their prospective client, i.e. what is in it for me (WIIFM, ‘me’ being the healthcare professionals)?

As clinical studies are frequently viewed as a more credible source of information by healthcare professionals compared to the product brochure, there might be missed opportunities in selling, or even worst still, in building the needed trust with our customers when our sales professional fails to leverage on the benefits of clinical-based selling.


At the end of this course, you will be able to

  • Critically evaluate and summarise a study using known criteria of evidence-based medicine
  • Use clinical studies professionally and effectively for product discussion and dialog


Clinical Based Selling helps you to:

  • Create competitive advantage by building a deeper and trusting relationship with healthcare professionals
  • Drive revenue by improving closing ratios

Who should attend

Cross-functional team or organization stakeholders with key account responsibilities, which include:

  • New or experienced sales professional
  • Sales manager
  • Marketer
  • Medical scientific liaison officer

Training Facilitator

Unable to locate Global Block


Bookings are closed for this event.

LNS Training Terms & Conditions

  • Registration for the program operates on a first-come-first-served basis.
  • Submission of the program registration form via the website, along with the payment confirmation, would be deemed as confirmed registration.

    If you have any further questions, please email us at