Clinical Based Selling | LNS Integration

Pricing

Early bird: USD430 (RM1,690)/pax
Regular: USD480 (RM1,890)/pax
Groups of 3 or more: USD430 (RM1,690)/pax

* Prices subjected to local government tax

Venue/Platform: Online live via Zoom or WebEx

For more info: Email Program Inquiry

HRDF Claimable: Yes

Download Brochure: Clinical Based Selling 2021

Registration Closing Dates
Early Bird: 15 Jun 2021
Regular & Group: 15 Jul 2021

About the Program

One of the common challenges faced by salespeople is performing critical and judicious appraisal of a clinical study and presenting it professionally and confidently to healthcare professionals.

Sales personnel sometimes shy away from using clinical studies for many reasons, from being unfamiliar and unaccustomed with the technical aspects (e.g. terminologies, study design, data interpretation, and findings) to the soft skill aspects (e.g. selling persuasively with reprints and data). Even if a salesperson attempts to present clinical studies to healthcare professionals, often it is a struggle to translate the statistical significance into clinical significance for their prospective client, i.e. what is in it for me (WIIFM, ‘me’ being the healthcare professionals)?

As clinical studies are frequently viewed as a more credible source of information by healthcare professionals compared to the product brochure, there might be missed opportunities in selling, or even worst still, in building the needed trust with our customers when our sales professional fails to leverage on the benefits of clinical-based selling.

Objectives

At the end of this course, you will be able to

Critically evaluate and summarise a study using known criteria of evidence-based medicine
Use clinical studies professionally and effectively for product discussion and dialog

Outcomes

Clinical Based Selling helps you to:

Create competitive advantage by building a deeper and trusting relationship with healthcare professionals
Drive revenue by improving closing ratios

Who should attend

Cross-functional team or organization stakeholders with key account responsibilities, which include:

New or experienced sales professional
Sales manager
Marketer
Medical scientific liaison officer

Training Facilitator

Unable to locate Global Block

Reservations

Bookings are closed for this event.

LNS Training Terms & Conditions.

Registration for the program operates on a first-come-first-served basis.
Submission of the program registration form via the website, along with the payment confirmation, would be deemed as confirmed registration.

Upon the confirmed registration for the program, it is a commitment that you will attend the program.
In the event of a confirmed registered participant's cancellation, the refund amount will be determined based on the cancellation date:
- Cancellation more than 14 days before the commencement date of the program: Full refund.
- Cancellation 7-14 days before the commencement date of the program: 50% refund of the course fee.
- Cancellation less than 7 days before the commencement date of the program: No refund will be provided.
Participants requesting a cancellation must submit a written request to LNS via email at programinquiry@lnsintegration.com.
- Kindly include your full name, contact information, and the course details in your cancellation request.
Refunds will be issued via the original method of payment used during registration.
No cancellation is allowed for confirmed registrations that have been transferred.

If you have any further questions, please email us at programinquiry@lnsintegration.com.