I.M.P.A.C.T.™ Marketing – Marketing Excellence In Practice


About the Programme

The fast-changing external landscape and competitive dynamics require marketers to deepen their understanding of customer perspectives and
become better in anticipating customers’ changing needs.

The advancement of technology and information flow makes marketing decisions increasingly challenging. The ability to quickly identify true customer pain points and respond with the right strategy and implementation plan is critical to compete successfully with others.

Marketing decision must be evidence-based and building strong marketing excellence plays a pivotal role in high-performance organization development.

Beyond the brand strategy development, marketing requires cross-functional collaboration, effective market shaping and governance, and instilling a winning mindset in the organization.


In this course, you will be exposed to real-world case studies, and the Do’s and Don’ts in marketing excellence practices. The learning model is divided into 3 parts:

  • Shape the Brand
  • Shape the Market
  • Shape the Organization


At the end of this course, participants will be able to:

  • Understand the critical marketing components, principles, and processes
  • Improve analysis to identify insights for decision-making
  • Deepen understanding of customer perspectives
  • Make meaningful choices and differentiate effectively
  • Develop integrated brand strategy and governance
  • Shape the organization to execute plans with an impact
  • Design KPI, track and respond to results

Who should attend

  • Head of marketing/ Regional brand leader
  • Group product manager/ Product manager
  • Product executive/ Promotion manager
  • Head of sales/ Second line sales manager
  • Multi-channel marketing manager
  • Medical scientific liaison officer
  • Commercial excellence lead
  • Market access lead
  • Market research lead
  • Country leadership team

Training Facilitator


Bookings are closed for this event.

LNS Training Terms & Conditions

  • Registration for the program operates on a first-come-first-served basis.
  • Submission of the program registration form via the website, along with the payment confirmation, would be deemed as confirmed registration.

    If you have any further questions, please email us at programinquiry@lnsintegration.com.