I.M.P.A.C.T.™ Marketing – Marketing Excellence In Practice

About the Programme

The fast-changing external landscape and competitive dynamics require marketers to deepen their understanding of customer perspectives and
become better in anticipating customers’ changing needs.

The advancement of technology and information flow makes marketing decisions increasingly challenging. The ability to quickly identify true customer pain points and respond with the right strategy and implementation plan is critical to compete successfully with others.

Marketing decision must be evidence-based and building strong marketing excellence plays a pivotal role in high-performance organization development.

Beyond the brand strategy development, marketing requires cross-functional collaboration, effective market shaping and governance, and instilling a winning mindset in the organization.

Objectives

In this course, you will be exposed to real-world case studies, and the Do’s and Don’ts in marketing excellence practices. The learning model is divided into 3 parts:

Shape the Brand
Shape the Market
Shape the Organization

Outcomes

At the end of this course, participants will be able to:

Understand the critical marketing components, principles, and processes
Improve analysis to identify insights for decision-making
Deepen understanding of customer perspectives
Make meaningful choices and differentiate effectively
Develop integrated brand strategy and governance
Shape the organization to execute plans with an impact
Design KPI, track and respond to results

Who should attendHead of marketing/ Regional brand leader
Group product manager/ Product manager
Product executive/ Promotion manager
Head of sales/ Second line sales manager
Multi-channel marketing manager
Medical scientific liaison officer
Commercial excellence lead
Market access lead
Market research lead
Country leadership team

Training Facilitator

Reservations

Bookings are closed for this event.

LNS Training Terms & Conditions.

Registration for the program operates on a first-come-first-served basis.
Submission of the program registration form via the website, along with the payment confirmation, would be deemed as confirmed registration.

Upon the confirmed registration for the program, it is a commitment that you will attend the program.
In the event of a confirmed registered participant's cancellation, the refund amount will be determined based on the cancellation date:
- Cancellation more than 14 days before the commencement date of the program: Full refund.
- Cancellation 7-14 days before the commencement date of the program: 50% refund of the course fee.
- Cancellation less than 7 days before the commencement date of the program: No refund will be provided.
Participants requesting a cancellation must submit a written request to LNS via email at programinquiry@lnsintegration.com.
- Kindly include your full name, contact information, and the course details in your cancellation request.
Refunds will be issued via the original method of payment used during registration.
No cancellation is allowed for confirmed registrations that have been transferred.

If you have any further questions, please email us at programinquiry@lnsintegration.com.