I.M.P.A.C.T.™ Marketing – Marketing Excellence In Practice

LNS I.M.P.A.C.T. Marketing


Date 1 : 14 – 17 May 2024 (4 days)
Date 2 : 19 – 22 Nov 2024 (4 days)
Time : 9:00am – 5:00pm (GMT+8), Online Program


  • Training

About the Program

The fast-changing external landscape and competitive dynamics require marketers to deepen their understanding of customer perspectives and become better in anticipating customers’ changing needs.

The advancement of technology and information flow makes marketing decisions increasingly challenging. The ability to quickly identify true customer pain points and respond with the right strategy and implementation plan is critical to compete successfully with others.

Marketing decision must be evidence-based and building strong marketing excellence plays a pivotal role in high-performance organization development.

Beyond the brand strategy development, marketing requires cross-functional collaboration, effective market shaping and governance, and instilling a winning mindset in the organization.


In this course, you will be exposed to real-world case studies, and the Do’s and Don’ts in marketing excellence practices. The learning model is divided into 3 parts:

  • Shape the Brand
  • Shape the Market
  • Shape the Organization


At the end of this course, participants will be able to:

  • Understand the critical marketing components, principles, and processes
  • Improve analysis to identify insights for decision-making
  • Deepen understanding of customer perspectives
  • Make meaningful choices and differentiate effectively
  • Develop integrated brand strategy and governance
  • Shape the organization to execute plans with an impact
  • Design KPI, track and respond to results

Who should attend

  • Head of Marketing/ Regional Brand Lead
  • Group Product Manager/ Product Manager
  • Product Executive/ Promotion Manager
  • Head of Sales/ Second Line Sales Manager
  • Commercial Excellence Lead
  • Market Access Lead

Training Facilitator

Ewe Kheng Huat is an expert industry player with more than 40 years of experience in top multinational companies. He has solid experience in building an organisation and has developed it to a level of the best in the industry that consistently delivered income growth and registered a strong income/sales ratio in the region. Several of the talents he has groomed over the years have moved on to manage regional franchises and support other countries in their development.


Program Fee

Ticket TypePriceSpaces
a.  Early Bird (May) - MYR8,550 (USD1,550)/ pax
Seal your early bird seat by 22 Apr 2024
MYR 8,550.00
b.  Early Bird (November) - MYR8,550 (USD1,950)/ pax
Book for November session now.
MYR 8,550.00
c.  Group (≥3) - MYR8,550 (USD1,950)/ paxMYR 8,550.00
d.  Regular - MYR9,450 (USD2,150)/ paxMYR 9,450.00

Registration Form

Company Information
Please provide us with your company information:

Take note: For participants located outside of Malaysia, the program fee will be invoiced in USD.

Reservation Summary

Please select at least one seat to proceed with your reservation.

LNS Training Terms & Conditions

  • Registration for the program operates on a first-come-first-served basis.
  • Submission of the program registration form via the website, along with the payment confirmation, would be deemed as confirmed registration.

    If you have any further questions, please email us at programinquiry@lnsintegration.com.