I.M.P.A.C.T.™ Omnichannel – Optimizing Engagement and Impact in Pharmaceutical Industry

LNS I.M.P.A.C.T. Omnichannel


Date : 12 – 14 Nov 2024 (3 days)
Time : 9:00am – 5:00pm (GMT+8), Online Program


  • Training


About the Program

In the ever-evolving marketing landscape, there’s a growing emphasis on personalized engagement, demanding tailored strategies with synchronized efforts for optimal resonance.

Omnichannel marketing emerges as a pivotal method, enabling businesses to aspire across the diverse channels evolving unique individual customers experience with professional personal approaches and digital contacts. An essential embodiment of “Coordinated”, “Consistence”, and “Connected” framework as compared to conventional techniques.

Our tailored program equips marketers with skills and knowledge to stay ahead of the game in Pharmaceutical market, ensuring compliance with industrial standards while maximizing impact to build trust-worthiness with the customers. Elevate your expertise and unlock the full potential of
Omnichannel marketing for your brand.


In this course, you will learn how to effectively navigate and excel in Omnichannel strategy
within today’s Pharmaceutical landscape. The curriculum is divided into four major components:

  • Embrace Omnichannel Mindset and Principles
  • Acquire the Fundamentals of Marketing Excellence and Customer Centricity
  • Align Omnichannel Contents and Approaches to Brand Strategy
  • Employ Effective Channel Engagement in Product Lifecycle


At the end of this course, participants will be able to:

  • Understand the crucial components in Omnichannel ecosystem
  • Acquire relevant aspects from Brand Strategy for implementations
  • Systematically design comprehensive Evidence Based Omnichannel strategy
  • Develop compelling contents for Customer-Centric approach
  • Anticipate customer needs to build long lasting relationship with the right engagement methods
  • Foster collaborations between departments with the right tracking mechanism

Who should attend

  • Head of Marketing/ Regional Brand Lead
  • Marketing Lead/ Product Manager/ Executive
  • Multi-channel Manager/ Promotion Manager
  • Head of Sales/ Sales Manager
  • Medical Affairs Lead/ Product Physician
  • Commercial Excellence Lead/ Manager

Training Facilitator

Ivan How has the mastery in optimizing Pharmaceutical Sales Force and Marketing
Effectiveness, Big Data Analytics, and Omnichannel Excellence. His portfolio includes establishing digital frameworks, providing coaching for field officers to enhance the customer experience, and devising customer journey for Omnichannel engagement in South-East Asia.

Lee Hwee Cheen is a seasoned professional with extensive experience in tactically vindicating commercial processes across Asia Pacific. He has involved in Multi-channel engagement for more than
ten years, and has spearheaded the transformation of business channels through effective customer centric engagement.



Program Fee

Ticket TypePriceSpaces
a.  Early Bird (November) - MYR6,750 (USD1,550)/ pax
Book for November session now.
MYR 6,750.00
b.  Group (≥3) - MYR6,750 (USD1,550)/ paxMYR 6,750.00
c.  Regular - MYR7,500 (USD1,700)/ paxMYR 7,500.00 N/A

Registration Form

Company Information
Please provide us with your company information:

Take note: For participants located outside of Malaysia, the program fee will be invoiced in USD.

Reservation Summary

Please select at least one seat to proceed with your reservation.

LNS Training Terms & Conditions

  • Registration for the program operates on a first-come-first-served basis.
  • Submission of the program registration form via the website, along with the payment confirmation, would be deemed as confirmed registration.

    If you have any further questions, please email us at programinquiry@lnsintegration.com.