I.M.P.A.C.T.™ Marketing – Marketing Excellence In Practice

About the Program

The fast-changing external landscape and competitive dynamics require marketers to deepen their understanding of customer perspectives and become better at anticipating customers’ changing needs.

The advancement of technology and information flow make marketing decisions increasingly challenging. The ability to quickly identify true customer pain points and respond with the right strategy and implementation plan is critical to compete successfully with others.

Marketing decision must be evidence-based and building strong marketing excellence play a pivotal role in high-performance organization development. Beyond the brand strategy development, marketing requires cross-functional collaboration, effective market shaping, and governance, and instilling the winning mindset in the organization.

Objectives

In this course, you will be exposed to real-world case studies, and the Do’s and Don’ts in marketing excellence practices. The learning model is divided into 3 parts:

• Shape the Brand
• Shape the Market
• Shape the Organization

Outcomes

At the end of this course, participants will be able to:

• Understand the critical marketing components, principles and processes
• Improve analysis to identify insights for decision making
• Deepen understanding of customer perspectives
• Make meaningful choices and differentiate effectively
• Develop integrated brand strategy and governance
• Shape the organization to execute plan with impact
• Design KPI, track and respond to results

Training Facilitator

Reservations

LNS Training Terms & Conditions