Key Account Management (KAM)



  • Early bird: USD1,350 (RM5,400)/pax
  • Regular: USD1,450 (RM5,750)/pax
  • Groups of 3 or more: USD1,350 (RM5,400)/pax

* Prices subjected to local government tax

Venue/Platform: Online live via LNS Connect™
For more info: Email Program Inquiry
Download Brochure: Key Account Management 2021
Registration Closing Dates
Early Bird: 28 Feb 2021
Regular & Group: 15 Mar 2021

About the Program

Key account management is an important component of Sales Management. Many organizations build key account functions intending to build good business relationships with major accounts for long term business growth. However, they often find themselves in the quagmire of heavy investment, slow in ROI, and confused about the contribution the role makes in complementing the organization as a whole.

The right mindset, structure, and account management skills are the critical ingredients to being a successful Key Account Manager, without which the function struggles to deliver on goals.


This program helps you to develop the competency of Key Account Management, how to avoid common pitfalls, and learn the framework to develop the right strategy for successful KAM implementation.


At the end of this course, participants will be able to:

  • Profile and identify a key account
  • Develop insights to realize business opportunities in a key account
  • Analyse and plan our work at the individual Decision Making Unit (DMU) level
  • Prepare account-specific strategies and action plans while reflecting the needs of all stakeholders
  • Internally mobilize Key Account Plan
  • Measure success

Who should attend

Cross-functional team or organization stakeholders with key account responsibilities, which include:

  • Key account executive/ manager
  • First-line and second-line sales manager
  • Marketing officers
  • Senior customer-facing representatives

Training Facilitator

Unable to locate Global Block
Unable to locate Global Block


Bookings are closed for this event.

LNS Training Terms & Conditions

  • Registration for the program operates on a first-come-first-served basis.
  • Submission of the program registration form via the website, along with the payment confirmation, would be deemed as confirmed registration.

    If you have any further questions, please email us at