Key Account Management (KAM)

Pricing

Early bird: USD1,350 (RM5,400)/pax
Regular: USD1,450 (RM5,750)/pax
Groups of 3 or more: USD1,350 (RM5,400)/pax

* Prices subjected to local government tax

Venue/Platform: Online live via LNS Connect™

For more info: Email Program Inquiry

Download Brochure: Key Account Management 2021

Registration Closing Dates
Early Bird: 28 Feb 2021
Regular & Group: 15 Mar 2021

About the Program

Key account management is an important component of Sales Management. Many organizations build key account functions intending to build good business relationships with major accounts for long term business growth. However, they often find themselves in the quagmire of heavy investment, slow in ROI, and confused about the contribution the role makes in complementing the organization as a whole.

The right mindset, structure, and account management skills are the critical ingredients to being a successful Key Account Manager, without which the function struggles to deliver on goals.

Objectives

This program helps you to develop the competency of Key Account Management, how to avoid common pitfalls, and learn the framework to develop the right strategy for successful KAM implementation.

Outcomes

At the end of this course, participants will be able to:

Profile and identify a key account
Develop insights to realize business opportunities in a key account
Analyse and plan our work at the individual Decision Making Unit (DMU) level
Prepare account-specific strategies and action plans while reflecting the needs of all stakeholders
Internally mobilize Key Account Plan
Measure success

Who should attend

Cross-functional team or organization stakeholders with key account responsibilities, which include:

Key account executive/ manager
First-line and second-line sales manager
Marketing officers
Senior customer-facing representatives

Training Facilitator

Unable to locate Global Block

Reservations

Bookings are closed for this event.

LNS Training Terms & Conditions.

Registration for the program operates on a first-come-first-served basis.
Submission of the program registration form via the website, along with the payment confirmation, would be deemed as confirmed registration.

Upon the confirmed registration for the program, it is a commitment that you will attend the program.
In the event of a confirmed registered participant's cancellation, the refund amount will be determined based on the cancellation date:
- Cancellation more than 14 days before the commencement date of the program: Full refund.
- Cancellation 7-14 days before the commencement date of the program: 50% refund of the course fee.
- Cancellation less than 7 days before the commencement date of the program: No refund will be provided.
Participants requesting a cancellation must submit a written request to LNS via email at programinquiry@lnsintegration.com.
- Kindly include your full name, contact information, and the course details in your cancellation request.
Refunds will be issued via the original method of payment used during registration.
No cancellation is allowed for confirmed registrations that have been transferred.

If you have any further questions, please email us at programinquiry@lnsintegration.com.