Strategic Thinking and Planning (STP)

About the Program

Strategic Thinking and Planning are the key important components of marketing and sales management in order to drive a high-performance organization.

What are the most important factors affecting my business?

• What are my internal competitive factors?
• What are my external marketplace factors?
• How can I capitalize on my external environment to grow my business?
• How can I defend my business by identifying the potential threats?

The right mindset, gathering business insights and developing a robust and strategic business plan are critical for a high performing business manager.

Objectives

This program will help you to develop your strategic thinking and planning competency of marketing and sales management, learning from the pitfalls of real cases, understand the key business planning components and be able to create an effective business plan.

Outcomes

At the end of this course, participants will be able to:

• Apply Strategic Thinking Framework
• Understand the key strategies and know how to apply
• Deepen understanding of customer perspectives
• Connect the rights insights to the actions
• Improve Business Planning skill

Training Facilitators

Panitita Pruksawan
With over 24 years of experience in sales and marketing across Thailand and Asia, Panitita is a distinguished professional known for her exceptional ability to drive business performance and achieve rapid growth through strategic planning and flawless execution. She has managed portfolios exceeding USD 500 million, demonstrating her expertise and leadership in the industry.

Panitita has a strong track record of launching new products in both specialty and primary care sectors. Her strategic initiatives have propelled brands to market leadership within just 1.5 years. She has successfully led teams to enlist and secure the status of key products in the National List of Essential Medicines (NLEM), contributing significantly to the healthcare sector.

Panitita has been instrumental in fostering high-performance organizational cultures and driving transformational change. Her previous roles include Head of Marketing (BI), Asia Franchise Manager for Asia-Russia (Alcon), Business Unit Manager for Pharma & Vision Care (Alcon), and National Sales Manager (Wyeth, MSD). Currently, she serves as a Business Consultant for LNS TH, where she continues to leverage her extensive experience and insights to deliver outstanding results.

Siriluck Vatanatham
Siriluck brings over 20 years of diverse experience in sales, marketing, and project management within the pharmaceutical industry and NGOs. She has a proven track record of proactively developing and implementing marketing strategies in real-world practice, particularly in the HIV and anti-infective portfolios.

Siriluck excels in engaging cross-functional teams to deliver business results and works collaboratively with key internal and external stakeholders to develop local treatment guidelines. She has successfully led teams to enlist HIV, glaucoma, and anti-infective products in the National List of Essential Medicines (NLEM).

Her professional background includes roles as a consultant in marketing-related fields, Senior Product Manager (MSD), Marketing Associate (Merck & Co.), and Project Manager (MSD). Currently, Siriluck serves as a Business Consultant for LNS TH, where she continues to leverage her extensive expertise to drive business success.