Hwee Cheen LEE

Scion of strategic and implementation virtue, experienced in Medical Excellence Framework since 2008. The facilitator is a firm believer in empowering Medical Affairs within Brand Strategy can illuminate the path forward in Pharmaceutical companies.

An industrial honed strategist, his unique perspectives triangulated the successful launch of an innovative brand. With diligent attention to details and academic interest to structural equation in rare disease physician network, he has designed practical approaches to engage KOLs and communities of practice for preferable patients’ outcome.

He has recently conducted a Medical Affairs Excellence initiative for an innovative brand with substantial impact. The wealth of knowledge in Asia Pacific best practices at his command, he has set up a new suite of programs for effective and innovative initiatives!